Case Studies

The Challenge

This is the task at hand and the issues we have to overcome to run a successful social media marketing campaign for the client

The Solution

This is the plan of action we agree upon after analyzing the challenge.

Results

This is results obtained after we have applied our plan of action to the specific challenge.

CASE STUDY #1- Real Estate Agent

The Challenge

This real estate agent was getting unqualified leads at a rate of $107.03 per lead. His targeting was poor and he was competing in a highly competitive location. He spent $749.21 to generate 7 leads over 2 months.

The Solution

Our approach was to first improve his targeting, one of the ways we did this was by analyzing his competitors, we figured out what was working for his competitors and with that information and our experience, we made his targeting even better than his competitors. We also improved his ad copy resulting in less unqualified leads. All of this was done over a 2 month period of testing and analyzing.

Results

We generated leads at $9 per lead, saving 92.5% per lead. We were also able to generate 4 times more leads. We also generated better-qualified leads which should result in higher conversions.

CASE STUDY #2- Game Company

The Challenge

Here we have a game software company with a high priced product selling at $599. Their main problem was that their targeting was too broad, they were also getting a lot of bounced traffic which told us their ad copy and their landing page needed improvement. They were generating monthly revenue of $4000- $5000 from their ads with an average ad spend of $2000 each month. In a typical month, they would generate a reach of approximately 30,000. Their average click through ratio was 2.7% which meant their website had a conversion rate of less than 1%.

The Solution

Our approach was to improve the ad copy and improve the targeting using a technique called layering. We also switch from the client’s website to one of our landing pages that had a conversion rate of 4.5%, with a similar type of audience. This change alone should account for a 450% increase in revenue. All of this was done over a period of 3 months which involved constant testing and analysis.

Results

Over 700% increase in revenue
50% savings on ad cost, Ad budget of $1000.
We can do the same for you.

CASE STUDY #3- Realtor Split Test

The Challenge

This realtor wanted us to focus on one house that he had a hard time selling. His target audience was small and he was targeting a very competitive location.

The Solution

Our approach was to run several split tests. First to identify the best audience then we ran a split test to identify the best offer. We also had to increase the budget due to low volume.

Results

We generated 35 qualified leads with only $285 in ad spend. We were also able to generate 22 leads at $6.81 per lead and the campaign was successful as the house was sold. The house sold for $191,000 after only $285 in ad spend.

CASE STUDY #4- Realtor

The Challenge

This realtor was old fashioned and was not aware of what we can do with proper social media marketing.

The Solution

Our approach was to develop a great offer specific to his target audience, we then created a custom audience based on the data. This allowed us to continue getting leads at a lower CPA.

Results

We generated 52 leads at a rate of $8 per lead which is amazing. So far 3 of the leads we sent resulted in actual purchases over the period we ran this campaign.

CASE STUDY #5- Restaurant Marketing

The Challenge

Here we have a restaurant that wanted, to create a database of their customers for promotional purposes. They also had no facebook pixel on their website.

The Solution

We decided to build their database inside Facebook Messenger. We developed a campaign to capture their most loyal customers and more, then subscribed them to a sequence of messages which will encourage them to come back to the restaurant on a monthly basis.

Results

We generated 114 subscribers at a rate of 1.97 per subscriber, spending only $224.58. Now their average customer spends $80 per visit so if we can get each subscriber to come back to the restaurant at least 4 times per year that is a potential revenue of $36,480! That is a 16,243% return.

CASE STUDY #6- Car Dealer

The Challenge

Here we have a car dealer that had an active Facebook page but did not have the Facebook pixel installed on their website so we had no audience data to work with.

The Solution

Our approach was to first drive cold traffic to their website, we then used that data to create an audience profile for their website. We then ran dynamic retargeting ads with their catalog of vehicles. We also split test different offers to see what worked best.